ASHA, Califone To Collaborate On Association's BHSM Campaign
Under the agreement, the campaign will receive financial and in-kind support from Califone to further develop and promote ASHA's BHSM efforts. With the campaign theme "Helping People Communicate", some of the items that Califone will be sponsoring include a BHSM campaign-related product, a children's activity book, and poster promoting BHSM that will be provided to every ASHA member via The ASHA Leader. Califone will also be a sponsor of several ASHA Leader advertisements and campaign web site materials. Califone will also be promoting the sponsorship via its web site and other promotional materials.
This sponsorship continues the collaboration efforts between ASHA and Califone. In June 2007, the two organizations forged a relationship to work together to promote ASHA's award-winning campaign "America: Tuned In Today...But Tuned Out Tomorrow?".
"We are very pleased that Califone will be helping us promote BHSM and our message," ASHA President Catherine Gottfred observes. "Our joining forces is an especially good fit. Tens of thousands of ASHA members who are speech-language pathologists and audiologists work in schools nationwide. Meantime, Califone has a very strong and long-standing reputation as the leading audio manufacturer within school systems around the country."
"Califone is excited about sponsoring BHSM and plans to be active in using Better Hearing and Speech Month to help educators inform administrators, students, parents, and other school personnel about communication disorders and how to receive help," said Roscoe Anthony, President of Califone. "We believe that sponsoring BHSM will be an effective way to reach a large and influential segment of the school systems' decision makers to ensure that a student's communication disorder does not negatively impact their academic performance. We have been extremely pleased with our relationship with ASHA since we began working with them on the development of the Califone MP3 player. Sponsorship of BHSM is an important next step."
To learn more about BHSM and the many new materials and merchandise available that promotes the campaign, visit http://www.asha.org/bhsm.
About the American Speech-Language-Hearing Association
ASHA is the national professional, scientific, and credentialing association for more than 127,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists. Audiologists specialize in preventing and assessing hearing disorders as well as providing audiologic treatment including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems including swallowing disorders. For more information about noise, hearing loss, and noise prevention, go to ASHA's Web site or 1-800-638-TALK.
About Califone International, Inc.
Califone was founded in 1947 and continues to be a leader in the design, development and manufacturing of audiovisual and supplemental curriculum products for use in education, presentation, and professional markets. The company offers a complete line of audio solutions, wireless systems, and multimedia products for small, medium, and large presentation needs. Califone serves millions of educators and children in the PreK through higher education school environments and has expanded to serve business and industry, houses of worship, parks and recreation, and other presentation markets as well.
American Speech-Language-Hearing Association
ASHA, Califone de a colabora la Asociatia de BHSM campanie - ASHA, Califone To Collaborate On Association's BHSM Campaign - articole medicale engleza - startsanatate