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New Campaign Launched During MS Week
The MS Society has launched this week's MS Week 2008 with a series of new
adverts featuring images and words of people with multiple sclerosis (MS).
The four new adverts encourage people living with the condition to
explore the help that is out there, whether through the MS Society's branch
network, self management courses, through online support forums, or via
personalised care.
MS Society chief executive Simon Gillespie said: "These latest adverts
feature a group of inspiring people living with MS, talking about the way it
has affected their lives and what they have done to fight back.
"If you get the right help and support in living with MS, you can make
the most of the opportunities available to you. But we know that many people
with MS feel like there is nothing they can do to tackle it.
"This MS Week, we want people to pick up the phone, get online, speak to
their local MS Society branch, and find out what they can do to actively
manage their condition. MS has many invisible symptoms, but people with MS
shouldn't make themselves invisible to the health and social care system.
It's your right to expect the best possible care and support and the Society
is here to help."
The four adverts include:
-- Karen and Gavin from Oldham talking about the benefits of a
personalised care package
-- Naomi from Limavady in Northern Ireland, speaking about the way
exercise classes through her local branch have made a difference
-- Surinder from Glasgow, talking about the impact self management courses
have had on her ability to think positively when facing the challenges raised
by MS
-- Harriet from London, who found great help and support in the MS
Society's online forums
On featuring in the campaign, Harriet said: "I got incredibly excited at
the prospect of taking part in the advertising campaign. I have found great
support in using the MS Society's online forums and through the campaign I
wanted to show that being diagnosed with MS is not the end of the world,
there is life after MS - since being diagnosed I've done so much to be proud
of. It's important with MS to find things that give you strength and keep you
going."
The adverts will be running across the UK from this week. All of the
models are available for interview.
The MS Society is the UK's
largest charity dedicated to supporting everyone whose life is touched by
MS, providing respite care, an award-winning freephone helpline (0808 800
8000), specialist MS nurses and funds around 40 vital MS research
projects in the UK. http://www.mssociety.org.uk
-- Multiple sclerosis is the most common disabling neurological
disorder affecting young adults and an estimated 85,000 people in the UK
have MS.
-- MS is the result of damage to myelin - the protective sheath
surrounding nerve fibres of the central nervous system - which interferes
with messages between the brain and the body.
-- For some people, MS is characterised by periods of relapse and
remission while for others it has a progressive pattern.
-- Symptoms range from loss of sight and mobility, fatigue,
depression and cognitive problems. There is no cure and few effective
treatments.
The MS Society
Noua campanie a lansat MS În timpul sãptãmânii - New Campaign Launched During MS Week - articole medicale engleza - startsanatate