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World Heart Federation And Exel Sports Oy Step Out To Encourage Heart Disease Prevention
The World Heart Federation and a Finnish company Exel Sports Oy, a leading 
producer of high-end products for sports poles, are launching joint World Heart Day 
activities aimed at increasing awareness of the need for regular physical exercise to 
prevent heart disease. These activities are carried out in the co-operation with the 
International Nordic Walking Association INWA. Joint events will focus on 
communities teaming up to Nordic Walking as an easy and practical form of exercise 
that can be integrated into active daily life. 
 
Heart disease and stroke is the world's largest killer, claiming 17.5 million lives a year. 
Eighty per cent of these lives are from populations in low and middle income countries, 
many amongst people of working age. A healthy diet and quitting smoking can prevent 
heart attacks and stroke. Regular physical exercise is also vitally important as it 
reduces the risk of stroke by over 25%1 and the risk of coronary heart disease by over 
40%2. Currently, 60 to 85% of women worldwide, for example, are not physically 
active enough to gain health benefits3. 
 
Physical inactivity contributes significantly to obesity, diabetes and hypertension. The 
heart is a muscle which needs regular exercise to keep it pumping blood efficiently 
with every heart beat. Regular activity and its impact on associated risk factors helps to 
slow down the narrowing of the arteries to the heart and brain, encourages the body to 
use up excess stored fat, can help to reduce high blood pressure, improves cholesterol 
levels (by increasing the high density lipid (HDL) level) and maintains normal blood 
glucose levels. 
 
Nordic Walking was first used as a summer training method by cross-country skiers 
in Finland. It was then developed into a fitness exercise with specific training 
equipment in co-operation with the Finnish sports equipment manufacturer Exel 
Sports Oy, researchers in sports medicine, and other fitness professionals. Nordic 
Walking is an enhancement of regular walking using specifically designed poles to 
engage the upper body during fitness walking and to create a complete body 
workout. It is natural, safe and effective physical activity suitable for all. Nordic 
Walking increases heart rate by 5-17 beats per minute (in normal walking, heart rate 
is 130 beats/minute and in Nordic Walking, 147 beats per minute, an increase of 
13%) and energy consumption by an average of 20% compared with ordinary 
walking without poles4. Nordic Walking was first launched in Finland in 1997. It has 
rapidly increased in popularity and today Nordic Walking is one of the fastest 
growing outdoor fitness sports. 
 
World Heart Day, now in its eighth year, is run by the World Heart Federation's 
member organizations in over 100 countries. This year's World Heart Day, taking place 
on Sunday 30th September under the theme "Team Up for Healthy Hearts" encourages 
people to join together and create heart-healthy communities. Communities ��" from 
families to schools, social groups, workplaces and religious circles - can encourage 
smoke-free environments, regular physical activity and health food choices. As well as 
Nordic Walking events, other World Heart Day activities will include health checks, 
organized walks, runs and fitness sessions, public talks, stage shows, scientific forums, 
exhibitions, concerts, carnivals, and sports tournaments. 
http://www.worldheartday.com. 
 
About Exel Sports Oy
 
Exel Sports Oy, based in Finland, is one of the leading producer of composite high-end 
products such as poles for Nordic Walking, cross-country skiing, alpine, trekking and  
sports accessories. Exel Sports is a subsidiary of Exel plc. Group, which has 
internationally 600 employees and turnover of 112,4 million Euros (2006). 
http://www.exelsports.net
 
About the International Nordic Walking Association (INWA) 
 
The International Nordic Walking Association INWA was established in Finland in 
2000. INWA is the only international organization authorized by the creators of Nordic 
Walking to promote, develop and safeguard the principles and characteristics of Nordic 
Walking worldwide. In co-operation with professionals in sports, health and fitness, 
INWA develops innovative teaching methods and educational programs in Nordic  
Walking. INWA also collaborates with the scientific and medical communities offering 
research guidelines. At the end of 2006, INWA had 17 official member organizations 
and INWA Nordic Walking Instructors have been certified in nearly 40 countries 
around the world. 
http://www.inwa.nordicwalking.com
 
About the World Heart Federation
 
The World Heart Federation is a nongovernmental organization based in Geneva 
Switzerland dedicated to the prevention and control of heart disease and stroke, with a 
focus on low- and middle-income countries. It is comprised of 195 member societies 
of cardiology and heart foundations from over 100 countries covering the regions of 
Asia-Pacific, Europe, East Mediterranean, the Americas and Africa. 
http://www.worldheart.org
 
 
1 Hu G et al. Stroke, September 2005; 36 (9): 1994-9. 
2 Tanasescu M et al. JAMA 2002 October 23, 288: 1994-2000. 
3 WHO, Information sheets:" Sedentary lifestyle: a global public health problem", http://www.who.int 
4 Church, Earnest, Morss. Field testing of physiological responses associated with Nordic Walking. Res Quart Exerc
Sports 73;296-300, 2002.
		
Federaþia Mondialã a inimii ºi Exel sport Oy pas pentru a încuraja de prevenire a bolilor cardiace - World Heart Federation And Exel Sports Oy Step Out To Encourage Heart Disease Prevention - articole medicale engleza - startsanatate