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19th Annual National Study Finds Significant Decrease In Parent/Teen Discussions About Drugs And Alcohol
At a time when teens are
faced with new threats from the intentional abuse of medicines, the number
of frequent discussions between parents and teens about the risks of drug
abuse has decreased significantly, according to a national study released
today by the Partnership for a Drug-Free America(R).
The Partnership's 19th annual Partnership Attitude Tracking Study
(PATS) represents a deep analysis into parental attitudes and behaviors
towards teen drug use. It is the only ongoing national research study that
delves into what parents are thinking and how they respond to the continual
changes in the drug landscape. Since 1993, GfK Roper Public Affairs and
Media has conducted the PATS study for the Partnership.
Data on Parents Talking to Kids About Drugs and Alcohol
This 2006 PATS survey on parents confirms a 12 percent decline from
2005 in the frequent discussions (four or more) between parents and their
teens about the dangers of drug and alcohol abuse (55 percent in 2005 down
to 49 percent in 2006).
Only half of parents, 54 percent, reported thoroughly discussing the
use of drugs like heroin, cocaine and crack with their kids. Even more
concerning is that a mere 36 percent of parents reported having in-depth
conversations about abuse of prescription medications and only 33 percent
have thoroughly discussed abuse of OTC cough and cold medicines with their
teens.
More alarming is the misperception among many parents that the abuse of
prescription (Rx) and over-the-counter (OTC) medications is safer than the
use of illegal drugs.
In the Partnership's teen study(1), teens reported using prescription
stimulants, like Adderall and/or Ritalin and prescription pain relievers,
like Vicodin, OxyContin, and/or Tylox without a doctor's prescription. They
also reported using over-the-counter cough and cold medicines, including
cough syrup to intentionally get high.
"Right now in the U.S., there are 32 million(2) families with children
at risk of abusing drugs and alcohol," said Steve Pasierb, president and
CEO of the Partnership. "The results from this year's survey reveal a
critical need to better support, educate, empower and truly help parents
feel more prepared and comfortable discussing the current drug issues this
generation of kids is facing. The need has never been greater, nor has this
issue been more relevant, as last year's results showed 1 in 5 teens abused
prescription medicine to get high and 1 in 10 abused cough and cold
medicines containing the active ingredient dextromethorphan, or DXM. The
most recent PATS findings show many parents wrongly perceive the abuse of
these drugs to somehow be safer than the use of illegal street drugs.
Parents need the facts, to understand how things have changed, and the
dangers of intentional Rx/OTC drug abuse must be at the forefront of the
discussions with their kids."
Released today in New York, the 2006 Partnership Attitude Tracking
Study surveyed 1,356 parents, with a deeper analysis of parents of teens,
grades 7- 12 (margin of error: +/-3.9 percent). Top-line findings from this
nationally projectable tracking study show parents feel they need more help
talking with their kids about living healthy and drug-free lives and
understanding constantly shifting drug trends.
While a vast majority of parents are aware of new drug threats like
teens' abuse of medicines, parents are not thoroughly covering the very
real health risks of medicine abuse with their kids. On average, parents
are a third less likely to discuss the risks of prescription and
over-the-counter medicine abuse than they are to discuss the risks of drugs
like heroin, cocaine, and crack with their teens.
"Our teen data tell us that nearly one in five kids, or 4.5 million
teens, has abused an Rx medication without a doctor's prescription to
either get high or because they believe these medications might help
mitigate stress or depression," said Pasierb. "Educating parents about the
signs of abuse and how to best start the conversation with their kids about
the risks associated with abusing prescription and over-the-counter
medicines is a necessity."
According to the data released today, nearly one-third of parents say
they have a need for more information about drugs; 30 percent say they need
tips on how to start a discussion about drugs; 37 percent reported they
want information on how to tell if a child is using drugs. A growing number
of parents don't just want information; they want advice on what to do and
best approaches to having open and honest dialogues with their kids.
"The lives of today's teens are busier than ever before and parents and
caregivers have to serve as 'air traffic' controllers, helping to manage
all information and activities that are a part of their kids' routines,"
said Dr. Amelia Arria, a senior scientist at the Treatment Research
Institute and a nationally recognized researcher on the identification of
risk factors for adolescent and young adult drug involvement. "Parent
involvement is a critical part of reducing a child's risk for substance
abuse."
Partnership Launches Time To Talk(TM) Campaign and http://www.TimeToTalk.org
Parent Web Site
In response to the PATS data, the Partnership is today launching a new
year-round national movement called Time To Talk (TimeToTalk.org). The
initiative is a first-of-its-kind effort for the Partnership and is
designed to encourage and empower parents to have ongoing discussions with
their kids about the risks of drug and alcohol abuse.
"Research continues to show that kids who learn a lot about the risks
of drugs at home are up to 50 percent less likely to use drugs, yet only 31
percent of kids report learning about the risks of drugs from their
parents," said Debbie Kellogg, director corporate relations and alliances.
"Teens report that foremost among the reasons they don't use drugs is
because they don't want to disappoint their parents. We want to help
parents better understand that they are a huge influence on the choices
kids make for themselves. Time To Talk is designed to help empower parents,
by helping remove fear and apprehension parents feel, turning what parents
think needs to be an overwhelming single 'drug talk' into a simpler ongoing
dialogue with their child during their middle school and teen years."
http://www.TimeToTalk.org, offers parents manageable resources to help them feel
empowered to speak with their kids about living healthy lives and to
motivate constant communication among family members. The new web resource
not only helps parents start the conversation, but encourages them to
sustain it over time by providing easy-to-use tools, tips, information and
support to help parents feel much more at ease. Parents will be able to
sign up for free monthly newsletters and get exclusive access to great
tools such as, Tips for Getting the Conversation Started, How to Help Your
Kid Turn Down Drugs and answering the question: "Did You Do Drugs?"
Insightful, timely and relevant content and resources will be updated and
added frequently.
A multi-media public-service campaign to raise awareness about
TimeToTalk.org began running nationally in August. New-York-based
advertising agency Wunderman, created television, print and digital
advertising for the Time To Talk campaign and MacGuffin Films directed the
television spots. All creative work for the Partnership for a Drug-Free
America is produced pro bono with both Wunderman and MacGuffin donating
their creative talents and staff time to this new campaign.
For more information about the 2006 PATS parents study, visit
http://www.drugfree.org. To learn more about Time To Talk, visit TimeToTalk.org.
The Partnership for a Drug-Free America is a nonprofit organization
uniting communications professionals, renowned scientists and parents. Best
known for its national drug-education campaign, the Partnership's mission
is to reduce illicit drug use in America. Now in its 20th year, the
Partnership helps parents and caregivers effectively address drug and
alcohol abuse with their children. A major new initiative now unfolding
integrates the latest science and research with the most effective
traditional media and digital communication techniques to give parents the
tools, resources and support they need to help their children lead healthy
lives. This effort - the first ever for the Partnership - will include a
web-based interactive information resource center, parent-to-parent support
network, a national toll-free call center and user-friendly online/offline
tools. The Partnership depends on donations and support from individuals,
corporations, foundations and government. The Partnership thanks SAG/AFTRA
for their ongoing generosity.
References
(1) PATS 2005 Teen Survey
(2) US Census 2000, Parents with children ages 8 - 17
The Partnership for a Drug-Free America
http://www.drugfree.org
View drug information on Adderall XR; OxyContin; Ritalin LA.
Al 19-lea naþionale anuale de studiu constatã scãdere semnificativã în pãrinte / teen discuþii despre droguri ºi alcool - 19th Annual National Study Finds Significant Decrease In Parent/Teen Discussions About Drugs And Alcohol - articole medicale engleza - startsanatate