72% of British have breakfast at home
These surprising insights are revealed in an NOP survey commissioned by Cancer Research UK to launch Britain's Biggest Breakfast - a fundraising campaign encouraging people to hold healthy breakfast parties throughout March.
Although cereal and porridge top the poll of favourite breakfast fare (72 per cent), closely followed by tea and toast (63% & 65% respectively) people are taking the five-a-day message to heart, with just under half (45 per cent) kick-starting their daily quota with a fruit juice or smoothie and 44 per cent tucking into a piece of fruit.
Professor Jane Wardle, Director of Cancer Research UK's Health Behaviour Unit says: "The fact that so many of us are sitting down to breakfast is excellent news and these results are certainly encouraging. A balanced diet that includes lots of fresh fruit and vegetables, as well as plenty of fibre, can make a real difference in preventing many cancers, so starting the day with a nourishing breakfast is a good step towards better health."
"As so many of us are sitting down to breakfast, I hope people will take the opportunity to get together with friends and colleagues and be a part of Britain's Biggest Breakfast by holding a breakfast party. It's a great way to start the day and raise vital raise funds for Cancer Research UK."
Britain's Biggest Breakfast is now in its seventh year and aims to raise over 400,000 in 2005 for research into the prevention, treatment and cure of cancer. To find out more about taking part, visit http://www.cancerresearchuk.org/breakfast or call the hotline on 08701 602 040.
For further information, images or copy of the Britain's Biggest Breakfast logo, please contact Gabriella Brooks in the Cancer Research UK press office on 020 7061 8367 or email gabriella.brooks@cancer.org.uk.
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Notes for editors
-- NOP survey was carried out between 18 and 20 February 2005 over the telephone. 668 adults aged 16+ participated in the survey Cancer Research UK's vision is to conquer cancer through world-class research
-- The charity works alone and in partnership with others to carry out research into the biology and causes of cancer, to develop effective treatments, improve the quality of life for cancer patients, reduce the number of people getting cancer and to provide authoritative information of cancer
-- Cancer Research UK is the world's leading independent charity dedicated to research on the causes, treatment and prevention of cancer
-- For further information about Cancer Research UK's work or to find out how to support the charity, please call 020 7009 8820 or visit http://www.cancerresearchuk.org.
Media contact
If you would like to get in touch with the Cancer Research UK press office, please go to their contacts page.
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