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Cancer - The Right Treatment For The Right Person

There's encouraging news for patients who have been diagnosed with cancer, or who are at risk for developing the disease: A new kind of theranostic technology is helping to determine the nature of the illness at the molecular level, making it possible to customize the course of treatment for patients.

The completion of the sequencing of the Human Genome Project a few years ago was a defining moment in science, hailed as one of the greatest achievements in human history.

"The information yielded has made it clear that there is a need for a more robust disease classification system based on a patient's genome, as well as more effective predictive and prognostic tools to assist in medical treatment decisions," says Simon Chin, CEO of Iris BioTechnologies, a California-based theranostics company, focused on developing and commercializing the Nano-Biochip, a gene expression medical device that identifies the most effective, reliable, and personalized treatment options for patients.

"Without the necessary genomic tests physicians can only make their medical decisions based upon generic professional knowledge and treatment experience, with little or no insight into the genomic nature of a patient's disease," adds Mr. Chin.

The Iris Breast Cancer Chip captures crucial molecular information concerning the activity of more than one hundred genes implicated in the disease from a breast biopsy sample. When processed, this information creates an optical pattern that is then analyzed by the company's proprietary bioinformatics program. By categorizing individuals according to their genomic profile, Iris will be able to accurately determine the optimal medical solution for each patient.

According to Mr. Chin, Iris' centralized, ever-expanding database called BioWindows, allows patients to confidentially enter personal information and medical history via a comprehensive online survey.

This technology takes into account all of the environmental, lifestyle, medical history and hereditary dispositions of given patients. Together with the patients' genomic profiles, the BioWindows database identifies an optimal medical treatment, disease prognosis and eventually prevention.

"Looking at a mirror you see what you look like on the outside while with the Nano-Biochip and BioWindows technology you have a glimpse of the "Inner You" based upon the activities of your genes and factors that impact your genes," explains Mr. Chin.

To learn more about the future of personalized gene expression medicine, visit http://www.irisbiotech.com.





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