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Kagome To Launch Labre Lactobacillus-based Beverage In March

Tokyo (JCN) - Japanese food conglomerate Kagome announced on January 5 that it will launch a lactic acid bacteria beverage series, Labre, on March 14.

The new product, which contains lactobacillus brevis subspecies coagulans (Labre), helps maintain health. It will come in three sizes: 130ml, 100ml and 80ml. Prices will be 105 yen (90 cents) for a 130ml bottle and 170 yen ($1.45) for three 80ml packs. The 100ml bottle, which will be available via home delivery only, will be open-priced.

Kagome aims to generate 10 billion yen ($86 mil) from sales of the new beverage in the first year.

By Aki Tsukioka, JCN Staff Writer

View Kagome Co., Ltd. company profile here

Copyright © 2006 JCN. All rights reserved. A division of Japan Corporate News Network KK





Kagome de a lansa Labre Lactobacillus pe bazã de bãuturã, în martie - Kagome To Launch Labre Lactobacillus-based Beverage In March - articole medicale engleza - startsanatate