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NFL And American Heart Association Bring Exercise To The Classroom With Launch Of What Moves U
Addressing the continuing decline of
physical education programs in many of America's schools and diminishing
amount of exercise among today's children, the National Football League and
American Heart Association today announced the launch of the What Moves U
national program. The awareness campaign which includes a unique curriculum
supplement is designed to incorporate physical activity in classroom
lessons and encourage physical activity to an increasingly inactive
generation of children.
New York Giants quarterback Eli Manning, American Heart Association
Chairman Andy Buroker, and teachers from Manhattan's Adolph S. Ochs School
and Academy launched the program this morning by demonstrating how the
program can work in any classroom setting.
What Moves U includes several key elements: an in-school activity kit
created for teachers, by teachers, which includes curriculum-based activity
sheets, program-specific learning materials and in-school promotional
materials; and, an interactive fitness website for children. The initiative
is supported by a national media campaign including television, radio,
print, and movie cinema PSAs. NFL teams and American Heart Association
affiliates are working together to reach kids in local communities
nationwide.
Unique from other physical fitness programs for students, the What
Moves U in-school, 25-lesson activity kit has been developed by teachers
for teachers of various academic disciplines including Science, Social
Studies, Math, Physical Education and Language Arts, to help integrate
physical activity into their existing lesson plans. The program encourages
teachers to begin their students' days with morning stretches, incorporate
two minutes of activity for every 20 minutes of desk time, and assign
homework that includes physical activity.
More than 25,000 middle schools nationwide will receive the activity
kit, and teachers, parents and kids will have the opportunity to download
it and participate in the program at http://www.whatmovesu.com.
In spring 2006, teachers from across the country submitted lesson plans
to the American Heart Association for consideration of inclusion in the
What Moves U activity kit. The 25 selected teachers received credit in the
kit for their winning submissions, which show how movement and activity can
be integrated into the classroom. The submitted program lessons were
selected and revised by the American Heart Association.
"Today's children are not getting the necessary daily dose of physical
activity as recommended by today's health and fitness experts," said NFL
Commissioner Roger Goodell. "Our players know the importance of staying
physically active and it's important that their youngest fans also
understand the value of incorporating exercise into their lives. With the
expertise of the American Heart Association and the popularity of our teams
and players, this program will help more children understand the benefits
of getting active."
In addition to the classroom lessons, children will learn through the
program website how their favorite NFL players stay active and their
favorite "moves." They also will have the opportunity to win NFL prizes,
including a trip to the Super Bowl and Pro Bowl by winning fitness points
through interactive games and quizzes as well as by participating in
physical activities in the classroom and at home.
"The coming together of the American Heart Association and the National
Football League to affect healthy changes in the lives of today's youth is
an unbeatable combination," said American Heart Association Chairman Andy
Buroker. "We are pleased about this unique opportunity to combine our
reputation as a trusted health authority and the NFL's coveted position in
the hearts of youths to provide teachers and students with tools necessary
to encourage healthier lives by incorporating physical activity into their
daily routines."
The What Moves U initiative is funded by NFL Charities, the charitable
arm of the National Football League, and its teams and players.
American Heart Association
http://www.americanheart.org
NFL ºi American Heart Association Adu exerciþiu la clasã Cu lansarea Ce Mutã U - NFL And American Heart Association Bring Exercise To The Classroom With Launch Of What Moves U - articole medicale engleza - startsanatate