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USAID Implements Behavior Change And Social Marketing Program In Rwanda
The American people,
through the United States Agency for International Development (USAID) and
a consortium of four partners, will assist in building the capacity of
Rwandan institutions to implement HIV/AIDS prevention, malaria and child
survival programs. The Behavior Change and Social Marketing (BCSM) project
will involve district stakeholders, the private sector and Government of
Rwanda. The five-year cooperative agreement will provide $20 million in
technical support, contributing substantially to Rwanda's national goals
and the targets of the U.S. President's Emergency Plan for AIDS Relief
(PEPFAR) and President's Malaria Initiative (PMI).
"Social marketing increases access to life-saving products," said Ryan
Washburn, Acting Mission Director for USAID in Rwanda. "The Behavior Change
and Social Marketing project will reach thousands of Rwandans with
essential health products and information."
The BCSM partnership is led by Population Services International (PSI)
in collaboration with Johns Hopkins University Center for Communication
Programs, Community Habitat Financing and Rwandan Partner Organizations.
Together, they will implement five critical objectives:
References
1. Improve access to health products related to HIV/AIDS, malaria,
reproductive health and child survival through social marketing;
2. Develop and manage education and information activities that promote
better health practices;
3. Develop and enhance services and referrals, particularly mobile HIV
counseling and testing, for the most at-risk populations;
4. Build the technical capacity of Rwandan institutions to manage and
implement similar programs in the future;
5. Increase the availability of data and evidence to strengthen
HIV/AIDS, malaria, reproductive health and child survival programs.
For more information about USAID and its programs in Rwanda, visit
http://www.usaid.gov.
U.S. Agency for International Development
http://www.usaid.gov
USAID schimbare de comportament pune în aplicare ºi sociale program de marketing in Rwanda - USAID Implements Behavior Change And Social Marketing Program In Rwanda - articole medicale engleza - startsanatate