Three Out Of Four Americans View Health As Their Personal Symbol Of Success
The survey also revealed that 91 percent of survey respondents said they would rather be talked about as someone who is "healthy" than as someone who is "wealthy," and 71 percent of Americans say they would prefer to be described as someone who "looks really healthy" than as someone who looks "put together or well-dressed."
"Health has become the new status symbol for Americans across all age groups, income brackets and ethnicities," said Anita Bose, senior vice president and director of MS&L's Consumer Wellness practice. "MS&L's research shows that today we place even more value on striving for good health than we do on achieving financial and professional success in our lives. Based on this research, we are thrilled to offer MS&L's HealthEsteem approach to help our clients leverage this passion for wellness."
In response to these findings, MS&L created MS&L HealthEsteem, a proprietary research-based model designed to help clients connect with the overwhelming majority of consumers who view health and wellness as the new marker of success. The model uses a research-based assessment tool designed to analyze and identify the intersection where personal motivations, aspirations and perceptions (MAP) of health make an impact on consumers' brand preferences and purchasing decisions. By holistically integrating consumer marketing with emerging trends in health and wellness, MS&L's model allows clients to layer a consumer segment's HealthEsteem MAP over demographic and psychographic data to extract a deeper marketing insight.
Other key findings from this survey include:
- Two-thirds of Americans say they would prefer to be talked about as someone with inner peace and emotional well-being rather than as someone who is socially outgoing and well-liked (31%)
- 58 percent of respondents prefer not to socialize with people who lead unhealthy lifestyles
- Eight in ten (80%) of Americans say that being emotionally healthy is a "major" symbol of success
"Beyond leading healthy lifestyles, our research shows that 82 percent of Americans agree that it makes them feel good about themselves if other people see them as healthy," said Holly Jarrell, SVP, director of Insight Creation for MS&L and the lead researcher on the study. "The MS&L's HealthEsteem model provides us with an insight-driven approach to help our clients understand the new consumer psyche for both consumer and prescription products."
MS&L's dedicated Consumer Wellness team helps clients tailor communications strategies that connect to their target consumers' HealthEsteem MAP at every critical life stage. The team builds on the agency's best-in-class healthcare and consumer practices by leveraging deep scientific expertise, experience in developing integrated campaigns that maximize the impact of DTC advertising, and innovative approaches to consumer activation for clients across the spectrum of the consumer health and wellness arena.
MS&L's New York office provides strategic public relations, communications and marketing support in the healthcare, consumer and corporate areas. All practices focus on building and sustaining successful brand relationships for clients, as well as strategic planning, corporate reputation, crisis management, stakeholder challenges, media relations and digital communications.
Opinion Research Corporation conducted the survey in October 2007 for MS&L's Consumer Wellness and Insights Creation teams. Findings were based on a nationally representative telephone survey fielded among 1,010 adults age 18 and over.
About Manning Selvage & Lee
MS&L is one of the world's leading global communications firms. Headquartered in New York, MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network. The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications. MS&L won PRWeek's Best Use of Internet/New Media Award in both 2006 and 2007.
MS&L is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world's fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications.
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Trei din patru americani vedere sãnãtatea lor ca simbol al succesului personal - Three Out Of Four Americans View Health As Their Personal Symbol Of Success - articole medicale engleza - startsanatate